New Normal is a Dangerous Myth
Our thoughts -
- Everyone talks about the "New Normal," as if there's a guarantee that life will return to normal. For many geographies and industries? #NewNormal doesn't matter: normal is dead.
- Most casual observers were blissfully unaware of the pre-existing issues which the #pandemic has exacerbated. #ProfessionalSports #DiningOut, #airtravel, #cruiselines #movietheatres #healthcare, #highereducation #MusicIndustry #malls are among those that are fundamentally impacted. Business models with high fixed costs are in trouble. How long can restaurants operate at 50% capacity?
- As Charles Hugh Smith wrote - there was no New Normal for the dinosaurs. A few winged species survived and evolved into the birds of today. For all the other dinosaur species? #Denormalization meant extinction.